So your business page on Facebook has close to 1,000 followers. Don’t get too excited. In fact, let me be the first to break it to you: that fan count is meaningless when it comes to social media success. Effective Facebook marketing is much more complex than a simple numbers game. With all due respect, it’s time for a recount.
For those who would like a simplistic formula to evaluate the ROI of their
social media marketing efforts, relying on the “friends,” “fans” or “followers”
count seems like a safe bet. Unfortunately, many of the people on that list
have checked your page once and never returned. And therein lies the core
principle of effective business promotion on Facebook: If they care about
interacting with you, you’re successful. If they’re apathetic, you have failed.